AMDP Investment Proposal
To: Clark Hansen, CEO, AMDP From: Ocean Salazar-Ferrer, Research and Development Analyst Date: February 25 th , 2019 Subject: Salesforce.com Inc. (NYSE: CRM), Recommendation: Buy AMDP Investment Philosophy AMDP is an investment firm that focuses on companies that are committed to doing business in a socially responsible, environmentally sustainable, and profitable manner. Guiding terms and concepts of this philosophy are defined below. Triple Bottom Line: The triple bottom line aims to measure corporate impact on people, the planet, and profit to promote corporate social responsibility (CSR) (The Economist) . The three “bottom lines” are defined below. 1) People: The corporation’s employees, community, and other people that interact with the corporation. · E.g. employees, community around company HQ and stores 2) Planet The corporation’s environmental and ecological footprint on the pla...